ATHLERD®

Dr. Cham’π’nstein

The wait is over and it’s time to reveal our mascot.

From the think tank of the Philjons, comes Dr.Cham’π’nstein (Cham’pi’nstein), who possesses a unique combination of the athletic prowess of a champion and the intellectual DNA of Albert Einstein combined with the life-saving superhero skills of a medic.

Dr. Cham'π'nstein

Like Muhammed Ali who floats like a butterfly and stings like a bee, I race like an athlete and think like a nerd.

I would be powering this site and you would see more of me all around. I make it my life's purpose to ensure the content in the site remains meaningful and interesting.

About Dr.Chamπnstein

Hope you’ve flipped the picture card above by hovering/tapping on it to know my superpowers. Now, it’s time to get to know my design inspiration!

My body is the famous mathematical symbol Pi (π), designed aerodynamically in the form of a runner to symbolize my athleticism. The nose hints Tesla’s electricity bolt (stems from Tom’s obsession of Nikola Tesla), with the infinity symbol-like cool goggles shielding my eyes, as I run over the infinite series of the Pi sequence with my ‘Dr.Albert Einstein-esque hairstyle’ symbolizing my nerd-ism.

The reason for releasing me world-wide on July 22 is to be in sync with the numerology of Pi (π) : 22/7 = 3.14… 

Hence forth, July 22 will be fondly remembered as “Dr. Chamπnstein’s day“.

About Athlerd:

The idea of starting a brand hit the Philjons one fine day during the Covid-19 lockdown as the outdoor activities were restricted, making them stuck at home like everybody else. Thus started the epiphany of sharing secrets and skills acquired over their interesting lifetime to the world. And what better name than “Athlerd” for this new venture.

Athlerd (noun) : Fusion of two nouns – “athlete” and “nerd”.
Meaning: An intellectual genius who is also elite in sports.

The brand is inspired to make the Athletes’ high meet the Nerds’ pi – a place where athletes and nerds can coexist and learn from each other. 

Tagline:

πever ending; πon-repeating…

The Pi is an infinite series of non-repeating sequence of numbers which inspires our brand to create never-ending and non-repeating content for the world of athletes and nerds. You are either an athlete or a nerd if you have set foot on earth; there is no middle ground.

Things in store at Athlerd:

Loaded!

This site aims to equip every visitor with the most necessary skills that is needed for every human being. 

The power of First-Aid in Life Saver category. Though this site is a merge of Athlete and Nerd, we felt it would be more important to focus on being a life-saving superhero first and being an Athlerd next.

The conventional / unconventional methods of training,  recovery, fitness, etc. are covered in the Athletes’ High category. There are takeaways for beginners, amateurs  and even professionals  too across different sports.

All the crazy out of the box thinking and articles provoking the intellect of genius minds with tips, tricks, techniques, life-hacks, etc. are set in the Nerds’ Pi category. You have an army, we have a Pi.

And for the final niche, I know you must have waited quite some time for it reach you. So did Messi and CR7 in their quest for an international trophy. The Football Fusion category is a 360 degree view of the football industry.

To know more about my creators, have a look at the About page. To reach them for feedback / suggestions, visit the Contact us page.

2 thoughts on “Dr. Cham’π’nstein”

    1. Athlerd Philjons

      Thank you Asma for the wishes 🙂 Please extend your support and let us know what content you would like to see or if something needs to be updated.

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