“Champions aren’t born; They are trained.“
– Dr. Chamπnstein
Our brand name begins with athlete. Hence, the next niche is targeted for the human species which evolved / was designed to move great distances using the lower limbs whilst using the upper limbs for power. The human culture has revolved around showcasing power and strength using either limbs or both, ever since the stone-age period where the strongest in a fight out becomes the leader of the pack; to modern day events like Olympics where the strongest compete globally to conquer the world in various events.
Follow this niche if you are a beginner looking to stay fit and healthy, an amateur already into some form of athleticism, or a professional athlete aspirant! We aim to keep the content diverse.
Dedication and perseverance mould an athlete !